Is personalized shampoo and conditioner worth it? In short, yes! And here is why…
I was lucky enough to test a new product called Formulate. If you haven’t heard of Formulate then here is the scoop. They are all about making completely custom shampoo and conditioner. You start by answering a series of questions and they create a product completely unique to you!
The first and foremost pro of Formulate is the quality of the ingredients. If you are even remotely beauty conscious, you know that so many products and brands out there that have bad ingredients. Formulate is completely preservative free, cruelty free and paraben free.
The shampoo and conditioner is really unique. They ask a series of in-depth questions that get a lot of data on exactly what your hair needs and what you want for your hair. What are your hair goals?! They even ask where you live and the climate so that they accurately represent your hair type! Its like hiring your own chemist!
The last pro is the scent! It smells soooo good! I hate that sometimes the types of shampoo and conditioner I need for my hair type don’t come in the scents that I love. So by picking the specific scent using formulate you are sure to love the formula no matter what!
The need for rework on the formula. I originally completed the survey before I had colored by hair, and while I didn’t find that the formula negatively affected my color it can be a pain to commit to a shampoo or conditioner if you are constantly changing your hair style, color, etc.. Formulate will work with you to get your formula right which is a huge plus but overall, changing your formula can be a pain.
Another con is the cost. At $59 for the 2 containers with pumps it is easily more than I would typically spend on my hair products. Definitely on the high end of beauty products for me. If you are used to paying these prices for beauty products and if you have the money to spend its definitely worth the try. The experience is a lot of fun to complete the survey and try something unique to you!
In all, I really liked my experience using Formulate products. I would definitely recommend checking them out and seeing if personalized shampoo and conditioner is a good idea for you!
*The products were provided by Formulate as a gift in exchange for a review of their products. All opinions are my own.